How to sell specialty beads part 3: Love your beads!
They say if you don’t love yourself, you make it difficult for others to love you. This applies to your beads too. Because if you don’t love your beads who will? You will never be able to infect your customers with your enthusiasm if you don’t have any.
So love your specialty beads. Love everything about them: their shape, their size, their colour, their material and techniques used to produce them, their price and any other quality you can think of.
Do not disregard this advice if you have an online shop. The photography and the language you use to describe the beads will tell customers how you feel about the beads. Have a look here. Every time I come, I feel like ordering some!