How to sell specialty beads part 5: Organise specialty beads classes
Specialty beads are special most of the time because they are new or unusual. Or both. It takes time before people get used to them and start actively using them. You might want to speed up this process by organising specialty beads classes.
If you organise beading classes, why not an extra dimension and dedicate one or two to some special items you have in your shop. During the workshop people will get an idea of what is possible with these beads. They will leave after the class with a piece of jewellery which will let them get used to the novelty item in question. After a while they might feel encouraged to make something else using this kind of beads.
Specialty beads classes can be a valuable source of information for you too – you will learn new design possibilities from your participants. Although, you do need to form a clear idea of possible designs for the featured beads BEFORE the class.
If you have an online shop and do not organise classes, consider making some patterns and publishing them on your website.