How to sell specialty beads part 6: Feature jewellery artists in your shop
Many bead shops work with bead artists who display and sell their art beads at the shop. Both parties profit from this arrangement: the artist gets a place to display and sell their beads and the shop gets more customers or some customers come by more often.
I think it could be very useful if you own a bead shop to let jewellery artists display and sell their work at your shop. Let’s just look at the advantages of this. If you invite an artist who makes jewellery with the kind of beads you sell in your shop this will give your customers an idea of what fantastic things one can create with your beads. If a featured artist uses specialty beads you have, it will save you a lot of time because you will not have to make jewellery examples yourself. All your customers love jewellery and get inspired when they see jewellery made by others. If you feature a new artist every month people will rush to your store first thing in the morning to check out your new display!
I haven’t actually found a shop that does this yet, so if you practice this in your shop, please let me know! I will gladly feature your shop on this blog!