How to sell specialty beads part 8: Gave all your beads a special name

May 2, 2009 at 00:16 Leave a comment

What sounds more appealing to you: ‘tensha bead’ or ‘decal bead with a rose’? ‘Photobead’ or ‘large pink bead with purple flowers’? Specialty beads are special and you can emphasize that by giving them a special name. Most of the time they have a name already. Ask your supplier or do some internet research.

BeautyFall pendants' rather than 'wooden pendant with autumn leaves'

BeautyFall pendants' rather than 'wooden pendant with autumn leaves'

A special name makes your customers curious, makes the beads sound important (which they are!) and stresses the variety of products you have to offer. Besides, people like to be special, wear special clothes and make jewellery from special beads.

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Specialty beads: seeds and beans Useful resources: crafty places part 2

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