How to sell specialty beads part 4: Organise contests

Contests are a good way to keep your customers involved and motivated. People gladly take on a challenge when there is a possibility to show off their creativity and skill. Especially if you have an internet store and have little possibility to communicate with your customers – contest is the answer.

Contests are most often organised around a theme, but contests around a certain material or a bead sort exist as well. Naturally, you will have to give a prize to the winner. But the prize does not have to be very expensive. Often a poster with the names of the winners and an exhibition of the winning works is enough. A little bead shopping spree (in your shop!) will make many of your customers participate.

Fire Mountain Gems organises beading contests every year.

So challenge your customers, let them enter your contest and use your very special beads.
You will stimulate your customers to buy and use your specialty beads AND get many fresh ideas and designs when you see the contest entries!